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Appleton vs Green Bay

Metro-area medians — Appleton, WI Metro Area vs Green Bay, WI Metro Area — not the cities proper.

Appleton comes out ahead, winning 5 of the 7 clearly-decided measures.

Appleton and Green Bay cost about the same to live in, but Appleton households earn about 3% more. Adjusted for local prices, a typical paycheck stretches further in Appleton.

Their widest everyday difference: Green Bay has the tighter job market — 1.8% unemployment versus 2.1%.

For your salary & household

Enter your pay and household size to see what it's really worth here — the numbers update live and the link stays shareable.

Appleton, WI
$58,454
take-home / yr · 22% to tax
$63,248
real value after local prices
Green Bay, WI
$58,454
take-home / yr · 22% to tax
$62,795
real value after local prices

On $75,000 for just you, Appleton leaves you about $453/yr better off after tax and local prices.

Take-home estimates a single filer taking the standard deduction (2025 federal brackets, FICA, and state income tax) and isn't tax advice. “Real value” rebases take-home to average U.S. prices using the BEA cost-of-living index; the per-person figure uses the OECD square-root equivalence scale.

Measure
Appleton
Green Bay
Livability (CityLedger)
71/100
65/100
Cost of living (price level, US = 100)
92.4
93.1
Cost-adjusted income (pay's real value)
$89,268
$85,809
Median household income
$82,501
$79,876
Median rent
$1,164/mo
$1,052/mo
Median home value
$297,500
$295,100
Unemployment
2.1%
1.8%
Bachelor's degree or higher
33.3%
31.6%
Average commute
19.9 min
22.1 min
Air quality (median AQI)
37
38
Avg temperature
46°F
46°F

Choose Appleton for

  • + Livability (CityLedger)
  • + Cost-adjusted income (pay's real value)
  • + Median household income
  • + Bachelor's degree or higher
  • + Average commute
Full Appleton profile →

Choose Green Bay for

  • + Median rent
  • + Unemployment
Full Green Bay profile →

More comparisons

Metros closest to Appleton and Green Bay on cost, income, size, and education.

Appleton vs Green Bay — frequently asked

Is Appleton cheaper than Green Bay?
They are about even — the overall cost of living in the Appleton and Green Bay metros is within 3% of each other (BEA Regional Price Parities), so neither is meaningfully cheaper.
Which has higher household income, Appleton or Green Bay?
Appleton has the higher median household income — $82,501 versus $79,876 (U.S. Census Bureau, ACS), about 3% more.
Does a paycheck go further in Appleton or Green Bay?
A paycheck stretches further in Appleton. Adjusted for local prices, the median income is worth $89,268 there versus $85,809 in Green Bay.
Which has cheaper rent, Appleton or Green Bay?
Green Bay has cheaper rent — a median of $1,052/mo versus $1,164/mo (U.S. Census Bureau, ACS).