Is Hilton Head Island cheaper than Naples?

Hilton Head Island is cheaper: its overall cost of living runs about 5% below Naples's (BEA Regional Price Parities).

Which has higher household income, Hilton Head Island or Naples?

Naples has the higher median household income — $95,862 versus $88,348 (U.S. Census Bureau, ACS), about 9% more.

Does a paycheck go further in Hilton Head Island or Naples?

A paycheck stretches further in Naples. Adjusted for local prices, the median income is worth $92,890 there versus $90,135 in Hilton Head Island.

Which has cheaper rent, Hilton Head Island or Naples?

Hilton Head Island has cheaper rent — a median of $1,903/mo versus $2,032/mo (U.S. Census Bureau, ACS).

Hilton Head Island vs Naples

Metro-area medians — Hilton Head Island-Bluffton-Port Royal, SC Metro Area vs Naples-Marco Island, FL Metro Area — not the cities proper.

Hilton Head Island comes out ahead, winning 5 of the 8 clearly-decided measures.

Hilton Head Island is about 5% cheaper to live in, while Naples households earn about 9% more. Adjusted for local prices, a typical paycheck stretches further in Naples.

For your salary & household

Enter your pay and household size to see what it's really worth here — the numbers update live and the link stays shareable.

Annual salary (gross)

Household size

Hilton Head Island, SC

$58,400

take-home / yr · 22% to tax

$59,582

real value after local prices

Naples, FL

$61,314

take-home / yr · 18% to tax

$59,412

real value after local prices

On $75,000 for just you, Hilton Head Island leaves you about $169/yr better off after tax and local prices.

Take-home estimates a single filer taking the standard deduction (2025 federal brackets, FICA, and state income tax) and isn't tax advice. “Real value” rebases take-home to average U.S. prices using the BEA cost-of-living index; the per-person figure uses the OECD square-root equivalence scale.

Measure

Hilton Head Island

Naples

Livability (CityLedger)

72/100

76/100

Cost of living (price level, US = 100)

98.0

103.2

Cost-adjusted income (pay's real value)

$90,135

$92,890

Median household income

$88,348

$95,862

Median rent

$1,903/mo

$2,032/mo

Median home value

$511,100

$636,600

Unemployment

2.7%

2.9%

Bachelor's degree or higher

42.9%

42.5%

Average commute

26.5 min

28.1 min

Air quality (median AQI)

—

Avg temperature

67°F

76°F

Choose Hilton Head Island for

+ Cost of living (price level, US = 100)
+ Median rent
+ Median home value
+ Unemployment
+ Average commute

Full Hilton Head Island profile →

Choose Naples for

+ Livability (CityLedger)
+ Cost-adjusted income (pay's real value)
+ Median household income

Full Naples profile →

Hilton Head Island vs Naples — frequently asked

Is Hilton Head Island cheaper than Naples?: Hilton Head Island is cheaper: its overall cost of living runs about 5% below Naples's (BEA Regional Price Parities).
Which has higher household income, Hilton Head Island or Naples?: Naples has the higher median household income — $95,862 versus $88,348 (U.S. Census Bureau, ACS), about 9% more.
Does a paycheck go further in Hilton Head Island or Naples?: A paycheck stretches further in Naples. Adjusted for local prices, the median income is worth $92,890 there versus $90,135 in Hilton Head Island.
Which has cheaper rent, Hilton Head Island or Naples?: Hilton Head Island has cheaper rent — a median of $1,903/mo versus $2,032/mo (U.S. Census Bureau, ACS).