Naples, FL
Naples-Marco Island, FL Metro Area
Figures are medians for the whole Naples-Marco Island, FL Metro Area, not the city proper.
Among the 300 U.S. metros CityLedger tracks, Naples ranks 34th for affordability — how far a typical paycheck stretches after local prices — and 36th for income. A household earns $95,862 a year while median rent runs $2,032/mo, making it comfortably affordable for what residents earn. Affordability and price level are different lenses: the raw cost of living here runs 3% above the U.S. average.
Its strongest card is job market (26th of 300), while rent is the soft spot (286th). Housing usually decides a move: rent ranks 286th and home prices 283rd among the 300 metros CityLedger tracks.
For your salary & household
Enter your pay and household size to see what it's really worth here — the numbers update live and the link stays shareable.
On $75,000 for just you in Naples, your take-home is worth about $59,412 once local prices are factored in — local prices stretch it less than the U.S. average.
Take-home estimates a single filer taking the standard deduction (2025 federal brackets, FICA, and state income tax) and isn't tax advice. “Real value” rebases take-home to average U.S. prices using the BEA cost-of-living index; the per-person figure uses the OECD square-root equivalence scale.
The numbers
Income & cost
- Median income
- 36th of 300↑26.1%$95,862
- Cost of living?The local price level vs. the U.S. average of 100 (BEA). Lower means cheaper. This is raw prices, not adjusted for income.
- 260th of 300103 (US=100)
- Cost-adj. income?Median household income divided by the local price level — what the typical paycheck is really worth here.
- $92,890
- Per-capita income
- $63,250
- Full-time pay
- $44,514
Housing
- Median rent
- 286th of 300↑45.5%$2,032/mo
- Home value
- 283rd of 300↑71.7%$636,600
- Property tax
- $3,597/yr · 0.6%
- Sales tax
- 6.95%
Jobs & education
- Unemployment
- 26th of 3002.9%
- Bachelor's+
- 55th of 30042.5%
- Avg commute
- 258th of 30028.1 min
People
- Population
- 416,233
- Population change
- +8.1%
- Median age
- 53.6 yrs
- Foreign-born
- 26.7%
- Broadband
- 92.7%
Environment & risk
- Air quality (AQI)
- 97th of 30042
- Natural-hazard loss
- 278th of 300$37/$10k
Health
- Fair/poor health
- 82nd of 30016.6%
- Uninsured (18–64)
- 16.8%
Sources: U.S. Census Bureau (ACS), U.S. Bureau of Economic Analysis, U.S. EPA, FEMA, CDC, NOAA — every figure's source is listed on our methodology page. Data built 2026-06-14. ↑↓ mark the change since 2019.
How CityLedger scores it
Transparent weights — see our methodology.
Strengths
- + Affordability
- + Household income
- + Job market
- + Education
- + Air quality
- + Health
Watch-outs
- – Cost of living
- – Rent
- – Home prices
- – Commute
- – Hazard safety
Climate
30-year normals (1991–2020) from the nearest station — everglades city 5 ne.
What jobs pay in Naples
Median annual wage by occupation (BLS OEWS 2025) — half of workers in each role earn more, half less.
- Family medicine physicians
- $232,630
- IT managers
- $161,170
- Pharmacists
- $154,060
- Financial managers
- $153,520
- Software developers
- $130,730
- General & operations managers
- $102,310
- Civil engineers
- $94,600
- Registered nurses
- $93,330
- Accountants & auditors
- $84,570
- Police officers
- $73,040
- Secondary school teachers
- $62,110
- Elementary school teachers
- $60,470
- Electricians
- $60,020
- Plumbers
- $57,830
- Truck drivers (heavy)
- $49,520
- Carpenters
- $49,390
- Maintenance & repair workers
- $47,470
- Construction laborers
- $46,040
- Customer service reps
- $43,680
- Waiters & waitresses
- $37,550
- Janitors
- $37,010
- Retail salespersons
- $35,380
- Cashiers
- $34,220
Source: U.S. Bureau of Labor Statistics, OEWS 2025 — annual median wage. Cross-industry, all experience levels.
Where new residents move from
The states sending the most people to the Naples metro, by estimated movers (U.S. Census 2022 migration flows, 5-year). Moves from elsewhere in Florida are excluded to show where out-of-state arrivals originate.
- New York2,189
- Michigan1,569
- Pennsylvania1,251
- California1,139
Source: U.S. Census Bureau, ACS 2022 Migration Flows (5-year).
Cities like Naples
Closest matches across cost, income, size, education, and age — tap to compare.
Naples metro — frequently asked
- What is the median rent in the Naples metro?
- Median gross rent across the Naples-Marco Island, FL Metro Area is $2,032 a month (U.S. Census Bureau, ACS 2024). That figure covers the whole metro area, not just the city of Naples.
- What is the median household income in the Naples metro?
- A typical household in the Naples-Marco Island, FL Metro Area earns $95,862 a year (U.S. Census Bureau, ACS 2024).
- Is Naples expensive to live in?
- The overall cost of living in the Naples-Marco Island, FL Metro Area runs about 3% above the U.S. average (BEA Regional Price Parities, 2024) — prices are higher than average, before accounting for local pay.
- Does a paycheck go far in the Naples metro?
- After adjusting for local prices, the median household income is worth about $92,890 (versus its face value of $95,862). CityLedger rates the Naples-Marco Island, FL Metro Area comfortably affordable for what residents earn.
- What is the typical home value in the Naples metro?
- The median home value across the Naples-Marco Island, FL Metro Area is $636,600 (U.S. Census Bureau, ACS 2024).
- What is the unemployment rate in the Naples metro?
- The unemployment rate in the Naples-Marco Island, FL Metro Area is 2.9% (U.S. Census Bureau, ACS 2024).