Wichita Falls, TX
Wichita Falls, TX Metro Area
Figures are medians for the whole Wichita Falls, TX Metro Area, not the city proper.
Among the 300 U.S. metros CityLedger tracks, Wichita Falls ranks 206th for affordability — how far a typical paycheck stretches after local prices — and 223rd for income. A household earns $66,981 a year while median rent runs $1,065/mo, making it expensive relative to what residents earn. Affordability and price level are different lenses: the raw cost of living here runs 10% below the U.S. average.
Its strongest card is commute (1st of 300), while education is the soft spot (240th). Housing usually decides a move: rent ranks 68th and home prices 17th among the 300 metros CityLedger tracks.
For your salary & household
Enter your pay and household size to see what it's really worth here — the numbers update live and the link stays shareable.
On $75,000 for just you in Wichita Falls, your take-home is worth about $68,497 once local prices are factored in — local prices stretch it further than the U.S. average.
Take-home estimates a single filer taking the standard deduction (2025 federal brackets, FICA, and state income tax) and isn't tax advice. “Real value” rebases take-home to average U.S. prices using the BEA cost-of-living index; the per-person figure uses the OECD square-root equivalence scale.
The numbers
Income & cost
- Median income
- 223rd of 300↑28.2%$66,981
- Cost of living?The local price level vs. the U.S. average of 100 (BEA). Lower means cheaper. This is raw prices, not adjusted for income.
- 52nd of 30090 (US=100)
- Cost-adj. income?Median household income divided by the local price level — what the typical paycheck is really worth here.
- $74,828
- Per-capita income
- $36,192
- Full-time pay
- $41,212
Housing
- Median rent
- 68th of 300↑37.2%$1,065/mo
- Home value
- 17th of 300↑51.3%$177,000
- Property tax
- $2,464/yr · 1.4%
- Sales tax
- 8.20%
Jobs & education
- Unemployment
- 189th of 3004.8%
- Bachelor's+
- 240th of 30025.9%
- Avg commute
- 1st of 30015.9 min
People
- Population
- 149,869
- Population change
- -0.9%
- Median age
- 36.3 yrs
- Foreign-born
- 6.7%
- Broadband
- 93.2%
Environment & risk
- Natural-hazard loss
- 101st of 300$11/$10k
Health
- Fair/poor health
- 234th of 30021.5%
- Uninsured (18–64)
- 15.6%
Sources: U.S. Census Bureau (ACS), U.S. Bureau of Economic Analysis, FEMA, CDC, NOAA — every figure's source is listed on our methodology page. Data built 2026-06-14. ↑↓ mark the change since 2019.
How CityLedger scores it
Transparent weights — see our methodology.
Strengths
- + Cost of living
- + Rent
- + Home prices
- + Commute
Watch-outs
- – Affordability
- – Household income
- – Education
- – Health
Climate
30-year normals (1991–2020) from the nearest station — wichita falls muni ap.
What jobs pay in Wichita Falls
Median annual wage by occupation (BLS OEWS 2025) — half of workers in each role earn more, half less.
- Pharmacists
- $139,400
- Financial managers
- $127,490
- IT managers
- $124,540
- Software developers
- $108,260
- Lawyers
- $106,780
- Registered nurses
- $83,280
- Civil engineers
- $76,640
- General & operations managers
- $76,320
- Accountants & auditors
- $76,050
- Police officers
- $73,110
- Secondary school teachers
- $61,970
- Elementary school teachers
- $58,900
- Truck drivers (heavy)
- $50,600
- Plumbers
- $49,210
- Electricians
- $45,570
- Maintenance & repair workers
- $43,680
- Carpenters
- $38,620
- Construction laborers
- $36,720
- Customer service reps
- $36,370
- Janitors
- $30,210
- Retail salespersons
- $28,610
- Cashiers
- $27,650
- Waiters & waitresses
- $22,980
Source: U.S. Bureau of Labor Statistics, OEWS 2025 — annual median wage. Cross-industry, all experience levels.
Where new residents move from
The states sending the most people to the Wichita Falls metro, by estimated movers (U.S. Census 2022 migration flows, 5-year). Moves from elsewhere in Texas are excluded to show where out-of-state arrivals originate.
- Florida799
- Virginia477
- California412
- Oklahoma347
Source: U.S. Census Bureau, ACS 2022 Migration Flows (5-year).
Cities like Wichita Falls
Closest matches across cost, income, size, education, and age — tap to compare.
Wichita Falls metro — frequently asked
- What is the median rent in the Wichita Falls metro?
- Median gross rent across the Wichita Falls, TX Metro Area is $1,065 a month (U.S. Census Bureau, ACS 2024). That figure covers the whole metro area, not just the city of Wichita Falls.
- What is the median household income in the Wichita Falls metro?
- A typical household in the Wichita Falls, TX Metro Area earns $66,981 a year (U.S. Census Bureau, ACS 2024).
- Is Wichita Falls expensive to live in?
- The overall cost of living in the Wichita Falls, TX Metro Area runs about 10% below the U.S. average (BEA Regional Price Parities, 2024) — prices are lower than average, before accounting for local pay.
- Does a paycheck go far in the Wichita Falls metro?
- After adjusting for local prices, the median household income is worth about $74,828 (versus its face value of $66,981). CityLedger rates the Wichita Falls, TX Metro Area expensive for what residents earn.
- What is the typical home value in the Wichita Falls metro?
- The median home value across the Wichita Falls, TX Metro Area is $177,000 (U.S. Census Bureau, ACS 2024).
- What is the unemployment rate in the Wichita Falls metro?
- The unemployment rate in the Wichita Falls, TX Metro Area is 4.8% (U.S. Census Bureau, ACS 2024).